Digital printing refers to methods of Printing from a digital-based image directly to a variety of media. It usually refers to professional printing where small-run jobs from desktop publish and other digital sources are printed using large-format and/or high-volume serorprinters. Digital printing has a higher cost per page than more traditional methods, but this price is usually offset by avoiding the cost of all the technical steps required to make printing plates. It also allows for on-demand printing, short turnaround time, and even a modification of the image (variable data) used for each impression. The savings in labor and the ever-increasing capability of digital presses means that digital printing is reaching the point where it can match or supersede offset printing technology's ability to produce larger print runs of several thousand sheets at a low price.
The greatest difference between digital printing and traditional methodsis that there is no need to replace Printing plate in digital printing, whereas in analog printing the plates are repeatedly replaced. This results in quicker turnaround time and lower cost when using digital printing, but typically a loss of some fine-image detail by most commercial digital printing processes.
In many of the processes, theinkor toner does not permeate the substrate, as does conventional ink, but forms a thin layer on the surface that may be additionally adhered to the substrate by using a fuser fluid with heat process or UV process .