What Is Digital Printing

- Oct 10, 2018-


What is digital printing?

Digital printing is the process of printing digital-based images directly onto a variety of media substrates. There is no need for a printing plate, unlike with offset printing. Digital files such as PDFs or desktop publishing files can be sent directly to the digital printing press to print on paper, photo paper, canvas, fabric, synthetics, cardstock and other substrates.

Digital printing vs. offset printing

Digital printing differs from traditional, analog printing methods--such as offset printing--because digital printing machines do not require printing plates. Instead of using metal plates to transfer an image, digital printing presses print the image directly onto the media substrate.

Digital production print technology is evolving quickly, and digital printing output quality is improving continuously. These advancements are delivering print quality that mimics offset. Digital printing enables additional advantages, including:

  • personalized, variable data printing (VDP)

  • print-on-demand

  • cost-effective short runs

  • fast turnarounds

What is a digital printer?

There are many types of digital printing machines, including production printing presses such as sheet-fed production printers, cut-sheet digital presses, production inkjet printers and continuous feed printers. Some recognizable brand names of Xerox digital printers include Xerox Color, iGen, Versant, Nuvera and D Series production printers and digital presses, as well as Xerox Brenva, CiPress, Rialto, Trivor and Impika production inkjet and continuous feed printers.